The demand for smartphones continues to decline, but Apple has emerged as a winner by outpacing Samsung in the shipment of smartphones worldwide despite the decline in demand.
Data released by Apple in 2023 shows that the company outperformed Samsung by 10 million units, marking a significant milestone for the California-based company as it enters its third decade.
Market Dominance in 2023:
Despite the challenges Apple faced in the year 2023, Apple showed resilience to overcome them, shipping an estimated 234.6 million units worldwide.
While Samsung experienced a drop in shipments from 262.2 million units in 2022 to 226.6 million units in 2023, this represents a 3.7 percent increase over the previous year, whereas Apple experienced a rise in shipments from 312.6 million units to 343.6 million units.
In the past few years, Samsung’s profits have declined due to the global economic slowdown and consumers’ preference for expenses over smartphone upgrades.
Factors Contributing to Apple’s Success:
Among the challenges that Apple faces is the recent comeback by Huawei in its home market, says Nabila Popal, research director with IDC’s Worldwide Tracker team.
According to Popal, Apple’s positive growth in recent years can be attributed to the increasing trend of premium devices in China, despite regulatory challenges.
The aggressive trade-in offers and interest-free financing plans of Apple have driven premium devices to over 20% of the market.
Exclusive Upgrades and Future Plans:
A new generation of iPhone 15 models was launched in 2023, including the iPhone 15 Pro and iPhone 15 Pro Max.
According to analyst Ming-Chi Kuo, approximately 45 percent of all iPhone shipments are expected to be made by the iPhone 15 Pro Max in H1 2024.
The new iPhone 16 Pro and 16 Pro Max will feature Apple’s new tetraprism camera upgrade, bringing advanced features at an affordable price.
Although Apple has become a household name with the success of its devices, Samsung is gearing up for the launch of its new flagship smartphone, the Galaxy S24.
It will closely monitor how Apple and Samsung compete against each other, as well as how the industry challenges change over time.
We will see how various smartphone makers navigate the changing market landscape in the next quarter.
A recent study reveals that Apple is capable of adapting to and thriving in a competitive market due to its victory over Samsung in global smartphone sales.
To maintain its position as a leader in the smartphone market, Apple focuses on premium devices and strategic product upgrades.